Why does the Big 12 never get any respect in anything ever?

Watch ESPN, all they talk about is the SEC( ALL THE TIME) Pac 10, ACC(Why?) Big East(Double Why???) and Big Ten. Boise freaking State alone gets more publicity than the entire Big 12. When Texas loses two in a row they drop out of the rankings, but Florida will still be ranked tomorrow after losing 2 in a row, just because they play in the SEC, really? K-State was 4-0 and not ranked, Colorado 3-1 beating their beloved SEC Georgia Bulldogs, Mizzou 4-0 finally ranked 24, Baylor 3-1 ENTERING TODAY, OK State 4-0 and finally ranked. The SEC has 1 unbeaten, ACC none, Pac 10 1 unbeaten, Big East is worse than the WAC this year yet the Big 12 has 4 unbeaten(Mizzou,OK State, OU and Nebraska). Kirk Hirbstreit HATES THE BIG 12! so does Todd McShay and Desmond Howard, even Erin Andrews. What is it about are conference that the media dislike, we can't even get a Heisman winner unless he throws 50+ TDs in a season, yet Ingram can win the Heisman with only 14 rushing TDs(plus 2 in the BCS game) when we all know Ndamukong Suh or Colt McCoy should have won it. And none of that "The SEC is the toughest conference crap, vanderbuilt, ole miss, tenesee, georgia, miss state, uk anyone?)